Accounting Competitive Strategy Case Study Homework Help
- October 6, 2017
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- Category: Accounting QA
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Wal-Mart and Target are two of the most successful retailers in the United States. Wal-Mart bears the slogan, “Save Money, Live Better,” while Target stores say “Expect More, Pay Less.” If you have shopped at either of these stores you will likely have formed an opinion about the stores and how they compete.
Required
1. Based on your experience, explain what you think are the competitive strategies of these retailers. Are they key competitors, targeting the same customers? Do you think each firm has adopted the most effective strategy? Why or why not?
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2. Recently Wal-Mart has begun to advertise in the high-fashion magazine Vogue. How does this fit the firm’s strategy, or does it?
3. While customer’s are pleased with Wal-Mart’s low prices, there is ongoing controversy about the firm’s negative effect on other retailers where Wal-Marts are located. For example, the closing of 30 supermarkets in Oklahoma City in recent years has been attributed to Wal-Mart’s arrival. What are your thoughts on the controversy? Are the ethical principles and standards of the management accountant relevant in this context?
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