The Artification of Luxury: From Artisans to Artists Case Study Help Analysis With Solution
The Artification Of Luxury: From Artisans To Artists Case Study Help Analysis With Solution Online
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This case describes that growth is the biggest challenge for a luxury brand in that volume dilutes the brand cachet. In addition, it violates the credo of rarity on which the luxury sector is originally based. This article reveals how the current leading luxury brands use ‘artification,’ a process of transformation of nonart into art, to circumvent the volume problem. Artification takes time and substantial investment. It cannot be undertaken by the brands alone: It requires the active collaboration of art authorities and renowned artists. The goal is to change the status of the brand, of its founder and products, and in so doing, to reinforce the idea of a better-than-ordinary brand whose price and symbolic power are undisputed. It is also strategic for the globalization of luxury: Art is universal. . We provide complete covering detailed case to the students looking for The Artification of Luxury: From Artisans to Artists Case Study Help Analysis With Solution.
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CASE ID: HB CASE 2863
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