Attribution Modeling Homework Help

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In marketing and advertising, a company ensures maximum value delivery through attribution modeling. It is highly essential to calculate the financial implications of each communication. The attribution modeling focuses on the parameters of customer retention, profits and volume of sales. The impact of communication is studied through these parameters. For a detailed account, go through Attribution Modeling Homework Help. The beginning is with the collection of information regarding the digital touch points in the online activities. Then it can be figured out whether the value delivered by the online channels is more than what is being invested in them. For further information, go through Attribution Modeling Homework Help.

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Different types of models in use

1. Last click: It is very commonly used. Although, it doesn’t provide the best results. The last click model offers one hundred percent of the revenue generated to the last customer touch point just before the purchase has been done. For further details, go through Attribution Modeling Homework Help.
2. First click: In simple terms, this model gives the credits of the purchase to the first customer touch point used before buying. It happens to emphasize on the origin of customer’s interest. For more insight, go through Attribution Modeling Homework Help.
3. Linear: This model provides equal credit to every touch point the customer has been through before deciding to buy the product. It divides the credit between the total numbers of touch points in use. For better knowledge, study Attribution Modeling Homework Help.
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