BET.com Case Study Help Analysis With Solution
- March 12, 2019
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- Category: Case Study HBR Case QA
BET.com Case Study Help Analysis With Solution Online
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This case describes that Black Entertainment Television ,a well reputed cable programmer in USA ,is launching a site online on its title`s initials i.e. BET.This new web portal would cater to entertainment needs of the African -Americans.Furthermore ,this case analyzes the challenges facing BET direction as it defines its service offerings and target customer segments in a quick moving ,highly competitive environment .BET .Com faces two decisions:1) whether to bundle Internet access service with its ethnic portal ;2) whether to just target African Americans or also pursue the “urban marketplaces ,” a young ,cross -racial section with distinctive tastes in music and fashion and part of the core audience for BET`S cable programming . We provide complete covering detailed case to the students looking for BET.com Case Study Help Analysis With Solution .
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CASE ID: HB CASE 2970
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