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Cheung Yan: China’s Paper Queen Case Study Help Analysis With Solution Online
- July 13, 2018
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- Category: Case Study HBR Case QA
Cheung Yan: China’s Paper Queen Case Study Help Analysis With Solution Online
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Cheung Yan, the chairperson and co-founder of the Nine Dragons Paper Holdings Company (“Nine Dragons”) has been globally recognized as one of the foremost strategic business leaders of Asia. Cheung had started off modestly in 1990, by setting up a paper-recycling unit in the US, called America Chung Nam. This unit collected waste paper from the US and shipped it to China. By 1995, Cheung had recognized the huge opportunity for paper manufacturing in China, given its ever-rising demand for export packaging. With the support of her husband and brother, she returned to China and established Nine Dragons, which started off with two paper machines and made 600,000 tons of kraft linerboard per year. By June 2007, the company was a behemoth paper powerhouse, with 13 giant paper-making machines, about 8,600 full-time employees, US$1.4 billion in annual revenue and US$300 million in profits. With a huge expansion program in place, it was expected that by 2009, Nine Dragons would be Asia’s top producer of packaging paper, and the first in the world in terms of production capacity. In a male-dominated industry of Asia, how has Cheung succeeded in being celebrated globally as a business leader? What are the qualities and abilities she possesses that have made her such an effective strategic leader?
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CASE ID: HB CASE 617
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