Differentiation Strategy Homework Help
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One of the marketing strategies that helps the company to produce unique products and services that distinguishes them from the competitors. Organization, product and pricing are the basis of differentiation. As stated in Differentiation Strategy Homework Help, this strategy is employed in order to create a brand image or to increase product performance. It is mentioned in Differentiation Strategy Homework Help, various differentiation strategies used are- price differentiation, product-level differentiation, innovation, packaging, branding, etc.
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Advantages and Disadvantages of Differentiation Strategy
The advantages of differentiation strategy discussed in Differentiation Strategy Homework Help are given below
• As the company following differentiation strategy produces unique products, it is less affected by price fluctuations in the market.
• It improves product performance and helps in creating brand image.
• Company following differentiation strategy can charge premium price from the customers.
• This strategy increases revenue and results in higher profit. Other advantages of differentiation strategy can be studied in Differentiation Strategy Homework Help.
The disadvantages of differentiation strategy explained in Differentiation Strategy Homework Help are given below
• It is usually difficult to maintain the premium price in the market. Customers often get attracted to lower prices.
• Because of competition it is difficult to maintain differentiation for a specific amount of time. Hence, it might not be ideal for every company.
• A firm must have effective quality assurance to adapt differentiation strategy. Other disadvantages of differentiation strategy can be studied in Differentiation Strategy Homework Help.
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