International Marketing Case Study Homework Help
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This is the involvement of more than one nation in the marketing practice of a company. The companies might bring in subtle changes to fit in the competition in other countries. While the basic layout of marketing strategy remains same, the changes and pricing effects are inevitable. The customs and taxes add up to create a gap between the original product pricing and the one in the concerned country. Companies have been doing really well in international markets. Some of the best examples are apple, Samsung, Sony etc. the best instance of international marketing could be that of direct investment companies going for production centers at foreign locations and going about assembling the same as per the customer preferences in varied countries. Some of the best joint ventures came together for international marketing too, ex- Sony Ericsson. But before plunging into a particular country, thorough research needs to be accomplished to be clear that the culture and the practices are not against the product in context. Once the people identify the product to be fit in the social needs as well as acceptable in their culture, the marketing become easier process. The concepts may be difficult for some to understand. International Marketing Case Study Help shall thrive towards making the learning simpler.
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Aspects of international marketing
1. Exports: The best way of getting into international markets is exporting. The exporting of goods could be through both direct exporting and indirect exporting. In indirect exporting, another party of traders is involved. In direct exporting, the company itself takes care of the transactions. This can be done through a multitude of ways. For coherent enumeration of data, study International Marketing Case Study Help. Either by establishing an export department in the foreign country or deploying sales representatives. Yet again, the sales representative may be from the original country and travel to the concerned country or may be a citizen of the foreign country that represents the country. Alternatively, the help of overseas sales branches can be approached for help. For further information on the subject matter, go through International Marketing Case Study Help.
2. Global platform: For international promotions and awareness regarding the availability of the product in foreign countries, internet is really helpful. It is instrumental in providing details of the product or service. Interested pool of customers can avail online ordering facility. This can help in a hustle free experience with the company. Advertisements and other promotional videos can add to the awareness overseas. For more insight into the topic, go through International Marketing Case Study Help.
3. Licensing and franchising: Both these help in facilitating the sales. In the licensing process, the domestic company of a country permits the foreign country to use its trademark and manufacturing process etc. The domestic company provides the license but has meager control over the workings. On the other hand in franchising, domestic country exercises more power. Because the foreign company functions on its behalf. The foreign country is bound to follow the rules and regulations of the domestic company. For detailed account, refer International Marketing Case Study Help.
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