Keep it, Shave it, Cut it: A Closer Look into Consumers’ Video Viewing Behavior Case Study Help Analysis With Solution
Keep it, Shave it, Cut it: A Closer Look into Consumers’ Video Viewing Behavior Case Study Help Analysis With Solution Online
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This case describes that the convergence of communications, information, entertainment, commerce, and computing-combined with a rising number of new services-has caused changes in the way people access and consume media. In recent months, the phenomenon of viewing audiences shifting wholly or partially from cable TV providers to over-the-top (OTT) media, also known as cord cutting or cord shaving respectively, has gained much attention. Despite anecdotal evidence of cord cutting and cord shaving presented in the trade press and industry conferences, there has been little rigorous examination of the true effect that cord cutting or cord shaving may have on TV networks and the media industry at large. In this article, we use behavioral data from a leading cable operator in the U.S. to identify and describe the key viewer segments. We also conduct simulations to examine the effects and implications of cord cutting and cord shaving from a CLV perspective for content providers, content distributors, and advertisers. We provide complete covering detailed case to the students looking for Keep it, Shave it, Cut it: A Closer Look into Consumers’ Video Viewing Behavior Case Study Help Analysis With Solution.
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CASE ID: HB CASE 3572
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