Mountain Dew: The Most Racist Soft-drink Commercial in History? Case Study Help Analysis With Solution
- May 22, 2019
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- Category: Case Study HBR Case QA
Mountain Dew: The Most Racist Soft-drink Commercial in History? Case Study Help Analysis With Solution Online
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This case describes that PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew-drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement’s portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew’s senior brand manager needs to devise a course of action or risk damage to one of its billion-dollar brands. We provide complete covering detailed case to the students looking for Mountain Dew: The Most Racist Soft-drink Commercial in History? Case Study Help Analysis With Solution .
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CASE ID: HB CASE 3679
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