Rebranding at Oliver Wyman Group Case Study Help Analysis With Solution
Rebranding at Oliver Wyman Group Case Study Help Analysis With Solution Online
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This case describes that in 2007, the individual consulting firms loosely held under the name Mercer Specialty Consulting came together more closely to form the $1.5 billion strategy consulting firm Oliver Wyman. CEO John Drzik hoped that this rebranding effort would create greater alignment and collaboration across the firm, resulting in greater client value. With increasingly complex needs, clients sought consultants with deep expertise to solve their most challenging problems-and each firm that formed Oliver Wyman had the deep expertise in a particular field that clients wanted. However, creating a consulting firm based on specialization presented some challenges. For example, to what degree could each of the original firms integrate under a single name without losing the distinct specializations (and in some cases, brand equity) that made each firm so successful in the first place? This case describes the history of Oliver Wyman, the rebranding process, and the resulting changes to organizational structure and recruiting. We provide complete covering detailed to the students looking for Rebranding at Oliver Wyman Group Case Study Help Analysis With Solution .
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CASE ID: HB CASE 3987
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