Subhiksha: Managing Store Operations Case Study Help Analysis With Solution
Subhiksha: Managing Store Operations Case Study Help Analysis With Solution Online
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This case describes that Subhiksha founded in 1997, Subhiksha had grown from one store in 1997 to more than 1000 retail outlets in 2008. It sold FMCG, grocery, pharmacy, mobile products, and fruits and vegetables (F & V). It was the largest supermarket and mobile retail chain in India with presence in 90 cities. In 2008, organized retail accounted for about 4% industry share. Although organized retail was identified as high-growth area by the middle of 2008, players who had entered the Indian retail had realized that organized retail in India was going to be tough business. Various players (Reliance, Bharti, Birla, and the Future Group) were experimenting with different formats and models. Subhiksha decided to come up with its own model which in its view was suitable to the Indian context. Subhiksha targeted the middle and lower classes and not the high-end customers. To do so, it operated with an everyday low pricing model and located several smaller stores to move closer to the customer. At the operational level, it constantly planned to increase the supply chain process efficiency to deliver goods at low prices. The Subhiksha business model is explained through a detailed description of operations of a store (Indiranagar) located in Bangalore. It also describes operations of the distribution center which served the Indiranagar store apart from serving 58 other stores. The case discusses the challenges of organized retail in general and specific challenges of inventory and cost management for a discount retailer. It also provides detailed data which can be used for the diagnosis of the supply chain system at Subhiksha.. We provide complete covering detailed case to the students looking for Subhiksha: Managing Store Operations Case Study Help Analysis With Solution .
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CASE ID: HB CASE 3199
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