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Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics Case Study Help Analysis With Solution Online
- August 30, 2018
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- Category: Case Study HBR Case QA
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics Case Study Help Analysis With Solution Online
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Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics–jointly affecting all R&D scientists–for the progression of compounds through the Wyeth pipeline. Highlights issues concerning the degree to which scientific activity can be evaluated via numerical metrics, the extent to which R&D can be structured as a process, and the degree to which decision-making should be centralized in commercial R&D activities. May be used in combination with HBS case 605-074 (GlaxoSmithKline: Reorganizing Drug Discovery (A)) to contrast the use of centralized and decentralized models of decision-making in pharmaceutical R&D.
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CASE ID: HB CASE 1352
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